1. Learn at your own pace in this 20-week online course.
2. Artistic guidance & feedback from the artist herself.
3. Engaged & supportive community of peers to exchange feedback.
4. English subtitles (Original audio in Korean).
5. Enroll now to start learning right away!
The World of Brand Design: Create Your Own Brand
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1. Learn at your own pace in this 20-week online course.
Create Brand Designs that Catch the Eyes
Hello, I’m Kyulee, a designer who works across various design boundaries such as branding, UX-UI, video, motion graphics, illustrations, packages, etc. I recently moved from a recruitment platform startup to an overseas IT conglomerate. From startups to large companies, I would like to share with you the knowledge I have accumulated through working in various places.
Following Along at Home Using References
Vintage food illustrations emphasized the texture and appearance of food by exaggerating the crunchiness of bread or the glistening of ice cubes. You will learn to capture the same feeling in your own drawings by the end of this course.
What is brand design?
There are many definitions, but I think brand design is a visual work that blends the philosophy, goals and values that represent a brand. In short, all communication between the brand and the user can be defined as brand design.
The challenges of brand design
For brand design, the broad spectrum of work is both an advantage and a disadvantage. However, if you gradually learn a variety of styles and visual techniques, you can become a hybrid designer, a master in many fields, someone who is seen as desirable in the industry today!
I majored in UX-UI design, but my first job was as a brand designer and now I work as a visual designer. By crossing the boundaries within various design areas such as illustration, typography, graphics, editing, and packaging, I was able to gain competitiveness as a designer.
The goals of this class
So that you can also become a hybrid designer who can digest various styles! We will work with solid logos, sensational graphics, and cute illustrations. We will show you the process of designing various types of work and examining the unique characteristics of each style and reflecting them in your work.
By the end of the class, you will walk away with the knowledge on how to design a brand, derive a concept, create a design system, form your portfolio, etc. I want to help organizations that have just started branding, design students who are about to graduate, freelance designers, and designers who are preparing their branding portfolio.
Between reason and Intuition
Before you start designing, you must look at the world from a high place to see what you want and what people want. Every design starts with understanding phenomena. Set the brand's pillar through data and trend analysis, how to capture the minds of the people, what they like, what they consume, and what they love. If you accumulate data while researching, you will gain the strength to be able to convince people.
I'll reveal all of my research methods and tips into the class so you can create a design that people gravitate towards.
A site to observe font trends
Sites to observe illustration trends
Site to observe branding trends
My personal trend research methods to analyze the overall trends of the industry
Once you've established your brand pillar with data and reason, you're ready to visualize it. The first thing to do is combine key keywords with image searches and create a mood board. Next, collect images to find visual elements that may be useful for branding. These visual elements will go through a series of processes to create a brand context.
Creating your visual
Next, we will test various visual techniques that match the brand based on the data. After analyzing the visual techniques used on consumers based on various data such as the target age group of the brand, the scalability of the brand, the business model, and the identity of the brand, I’ll show you how you can apply and test it to your brand.
In the process, we will practice various designs.
Lovely hand drawing
Clean and plain font-oriented design
Poster disassembling / combining basic shapes
Editorial design using photos and typefaces
Editorial design using photos, fonts and graphics
Taking pictures with simple preparations
As a result of practicing various visual techniques, you can create the output product in the way you want, into posters, goods, and postcard stickers.
In order to grow as a designer
The industry now wants designers who are competent in various fields, such as products, branding, visuals, and motion. Companies look for visual designers with graphic design skills as well as painterly competence and efficient problem solving. I will tell you how to build a design system so that you can make solid and sophisticated designs from start to finish every time. Brand with me so that you can be recognized in the industry as a competent designer!
The ability to solve problems,
The ability to incorporate many styles and techniques,
Brand design with Kyulee.
Step 01 : Design Research
To be good at design, you must have a thorough understanding of the world around you. Learn about how to research trends, patterns, etc., and how to use them when creating your own designs
Step 02 : The Branding Process
Although you’re creating an entirely new image with your brand designs, you can follow a general process when creating. I’ll show you how to create your own brand designs, step by step.
Step 03 : Practicing Visual Techniques
Brand designs are all about the visual, and there are many techniques in which you can achieve your desired effects. Through the mediums of typeface, illustration, and graphics, you will learn and practice various visual techniques.
Step 04 : Creating a Brand Design System
Using your brand design, I’ll help you pick out the core visual elements that encompass your brand, and build a design system around it.
Step 05 : Creating Your Portfolio
To start your career as a designer, you must have an appealing portfolio. I will teach you how to organize your portfolio and give you knowledge on becoming a designer, such as tips for interviews.
Welcome to Kyulee’s Digital Design Class
- Meet Kyulee - expert designer and your instructor
- Between reason and instinct - The world of brand design
- An introduction to the class and the tools you need
01. Planning Your Brand
- Observing from a distance - Market trend research
- Observing close up - Image research
- Starting your brand - Setting the core values
- Naming your brand - Important factors
02. Designing Your Brand
- Creating mood boards with keywords
- Extracting design elements from images
- Creating brand design keywords
- Establishing brand design elements
03. Practicing Visual Techniques - Typeface
- Clean and simple font-oriented designs
- Designs that harmonize fonts and images
- When something seems off, just change the font
- Mixing fonts and various visual techniques
- Creating a font-oriented logotype
04. Practicing Visual Techniques - Illustration
- Filled with passion - The hand drawing style
- Simple emotions - Line illustrations
- Illustration and color
- Mixing illustration and various visual techniques
- Creating a logo using an illustration
05. Practicing Visual Techniques - Graphics
- Disassemble / Combine shapes
- Creating graphic pattern designs
- Mixing graphics and various visual techniques
- Creating a logo using graphics
06. A Brand System Design That Increases Productivity
- Why do I need a brand system design?
- Starting your system - Creating design rules
- The three principles - Slow, fast, and transparent
- No need to be perfect - Continuous updates
07. Hybrid Portfolio
- What is a hybrid portfolio?
- Good to note - Tips for creating your portfolio
- Organizing a portfolio
- Composing your own mockup design
- Creating your own mockup design
- Tips for photographing your products
08. The Life of a Brand Designer
- The brand designer interview process
- The role of a business brand designer
- Brand designers in the conference room
- Brand designers in startups and larger companies
Outro: Congratulations on Finishing the Class!
In closing: A new beginning
Hello, my name is Kyulee. As a brand designer in the recruitment platform startup “Wanted,” I was in charge of various tasks ranging from on/offline branding to video and illustration. Currently, I am working as a senior visual designer for an overseas IT company.
College students and Startup experience
I have been interested in various design fields since I was a student, so my career is a little unique. I fell in love with motion graphics and entered the design department, but I majored in UX-UI, and when I graduated, I suddenly got caught up in brand design, so I started a brand design project with three team members. After graduating, I worked on various projects such as rebranding, on/offline branding, package, goods production, illustration, and motion graphic for around 3 years and 6 months as a brand designer at 'One Wanted'.
Various experiences and preparations
And overseas transfers
In 2018, we held a design table podcast for one year. From illustrators to directors who run studios, we had sincere and honest talks with cool designers working in various fields around the world. These experiences actually helped me in job preparation and interviews. I want to share the secrets I recorded while talking to people with their own stories.
Let’s talk together and think
I have gone through college students, startups, and large companies, and have done various jobs and experiences. As a college student, I was thinking about which way to prepare for a job and how to prepare a portfolio between UX-UI and brand design. When I was a freelancer while attending school, I had a lot of concerns about costs and contracts.
At startups, I learned about communication and how to start-up work, and while preparing for a job change, I was able to learn about the interview styles of startups and large companies, and the talented people they pursue. At the large corporation I am currently working at, I am learning about huge organizations, systems, culture and decision-making methods.
In addition to design, there are many things you need to think about in order to work in harmony with various people, including communication and work methods. Problems that can occur in an organization, such as problems with colleagues, other departments, bosses, and representatives, are very diverse. In addition to design, let's discuss various problems together.
- People who want to learn the basics of design
- People who are worried about how to organize their portfolio
- People who design already and wish to further their skills
- People who want to start their career as a brand designer
- People who want to learn a new, enriching hobby
Duration of the course
You can access the class videos for 20 weeks. Within that period, you can replay the videos in as many devices as you want.
You need to have your own Adobe Photoshop to take the class. For more information, please visit adobe.com
We will send you an email with a webpage link and a personalized code to access the videos within 24 hours of purchase.
Q. What do you care about most when branding?
A. It is important to identify and design trends. Brand designers are creative, like artists, but they are also cold-hearted designers who need to create what people want.You shouldn’t lag behind the public or even be too far ahead. Every design starts with understanding social phenomena. Through design research, it is necessary to analyze the characteristics of images that are commonly consumed in the current market and identify trends to create a design that is popular with the public.
Q. I want to get away from the pressure of having to quickly complete a design. Is there any efficient way?
A,. The more members there are in a team, the more important the design system. In particular, in a startup environment where the work cycle is relatively fast, it is essential to build a design system to increase productivity. However, it is a time-consuming task, so it is necessary to produce a fast output at the same time as the system is built. I plan to disclose all the knowledge of building a design system suitable for the startup environment.
Q. What program do you use in the class?
A. Classes will be conducted using Adobe Photoshop and Illustrator. We are going to use the 2018 cc version.